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He became the company's CEO after the death of its founder, Eugène Schueller, in 1957. He oversaw one of the most exciting periods of the company's history in expanding and internationalising the range of brands and managing aggressive international expansion.
A keen supporter of management education, he served on the board of INSEAD, was president of CELSA, and a co-founder of CEDEP (the European Centre for Executive Development). After his death in 2005, Sir Lindsay Owen-Jones succeeded him as L'oreal CEO.
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